South Carolina Advertising Agreement: The South Carolina Advertising Agreement is a legally binding contract between Path Interactive, Inc. and universe. This agreement outlines the terms and conditions by which Path Interactive, Inc. will sell advertising space on its websites to universe. Web Advertising Agreement: The Web Advertising Agreement specifically focuses on the sale of advertising on websites. Path Interactive, Inc. and universe enter into this agreement to establish the requirements, obligations, and compensation related to the placement of advertisements on Path Interactive's web properties. Key Components of the South Carolina Advertising Agreement: 1. Parties involved: The agreement clearly identifies Path Interactive, Inc. and universe as the participating parties. 2. Term and Termination: The agreement specifies the duration of the agreement, including the start and end dates. Additionally, it outlines the circumstances under which either party can terminate the agreement. 3. Exclusive Representation: This section establishes whether universe has exclusive rights to sell advertising on Path Interactive's websites or if Path Interactive can also engage in advertising agreements with other parties. 4. Placement of Advertisements: The agreement defines the specific locations and formats where universe can display its advertisements on Path Interactive's websites. It may include banner ads, pop-ups, sponsored content, or other relevant forms of web advertisements. 5. Ad Content: This section sets guidelines for the type of content that can be displayed in advertisements. It may include restrictions on offensive, misleading, or deceptive content. 6. Payment Terms: The agreement outlines the payment terms and methods agreed upon between the parties. It includes the pricing structure, payment schedule, and any penalties for late payments. 7. Reporting and Analytics: This section details the reporting requirements for both Path Interactive and universe. It may include the frequency of reports, metrics to be shared, and the method of delivery. 8. Intellectual Property: The agreement addresses ownership rights and protection of intellectual property related to advertisements. It establishes whether Path Interactive or universe has the rights to use and reproduce the advertising materials. It's important to note that the actual South Carolina Advertising Agreement and Web Advertising Agreement between Path Interactive, Inc. and universe may vary depending on the specific requirements and negotiations between the parties involved.