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A shareholder letter is written by the executives of a company to the shareholders, briefing them on its operations during the year. The shareholder letter covers the year's financial results, market conditions, key achievements, challenges, and upcoming plans for the upcoming years.
The first section is the welcoming portion of the shareholder letter. It may also include a brief opening address from the CEO and a short history of the organization, its mission, vision, and core objectives. Finally, it summarizes its achievements and what to expect in the shareholder letter.
Look forward. Shareholder letters typically close with a look ahead. This is not the time to identify new milestones or corporate objectives, but rather to reiterate your previously communicated outlook and strategy for long-term growth.
Good shareholder letters spell out who they are and what their vision is for the company over the long term. This instills trust in stakeholders and provides a level of cushion when a seemingly out-of-character decision is made (e.g., Amazon buying Whole Foods).
Template of a Shareholder Letter Introduction. The introductory part is the welcoming section of a shareholder letter, and it outlines a brief history of the company, its primary activity, core objectives, mission, and vision. ... Financial Results. ... Achievements. ... Market Conditions. ... Plans and Measures. ... Acknowledgment.