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Art Licensing The main objective for the artist to have a licensing agreement is so they can look forward to receiving reasonably large advances and a big royalty percentage for their creations and the time they put into creating.
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
Art licensing is when an artist (Licensor) and manufacturer (Licensee) come to an agreement where the artist gives permission for the manufacturer to use their work on products in exchange for payment.
This agreement entails the terms of the commercial usage of the artwork and determines the actual compensation for the artist's benefit. It acts as a safeguard against the client that uses the artwork without prior permission in an unapproved manner.
Art Licensing is usually a royalty range of 3-10%.
The percentage will vary, but it is usually 10 percent or less unless the licensee is selling posters or prints of the artwork. Sometimes royalties are calculated not ing to net sales but ing to the total number of products that are sold or manufactured. This is known as a per unit royalty.
An artist licensing agreement allows an artist while retaining full copyright ownership of their work, to grant permission to another party to use their art.