This is a sample press release announcing new products offered by a company.
This is a sample press release announcing new products offered by a company.
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To sum up, every product launch press release should contain:An attractive headline that features unique benefits & features of your product.The standard elements of a press release: headline, dateline, lead, body, company info, media contact information.A specific audience that it's targeted to.More items...
A press release is a communication, announcing a story to the public which is deliberately sent to journalists or media publishers in the hope they will publish the news contained in them. They can come from organisations such as business or charities or from people like politicians or celebrities.
5 Steps to Write a Good Press Release for a ProductStart with the headline. Make it irresistible.Convey the news value in the first para.Write one or two quotable quotes.Provide detailed background information on the subject.Place your boilerplate in the end.
So, here are the 8 parts you should include in your press release:Create a Stunning Headline. A killer headline upholds top priority in online marketing.Formulate a Newsworthy Angle.Put Your Most Important Information First.Summarize the Key Elements Succinctly.Add Media Contact Details.
A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a "press announcement," a "press release," or a "news release."
How to write a killer press releaseFormat properly. Journalists are looking for an excuse to hit the trash icon.Seize attention with an eye-catching headline. The title of your press release should be a mini press release in its own right.Don't 'bury' the story.Find an angle.Make it personal.Use a quote.
5 Steps to Write a Good Press Release for a ProductStart with the headline.Convey the news value in the first para.Write one or two quotable quotes.Provide detailed background information on the subject.Place your boilerplate in the end.The Common Mistake.Reverse Your Thinking.Define Your Goals.More items...?
To sum up, every product launch press release should contain:An attractive headline that features unique benefits & features of your product.The standard elements of a press release: headline, dateline, lead, body, company info, media contact information.A specific audience that it's targeted to.More items...
A Product Launch Press Release Template is a document that is released by the company when launching or introducing a new product. This initial promotion is vital for the product launch to be successful which is why this should be appealing to the media and to the public.
The 5 Components of a Successful Press ReleaseRelevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time.Compelling headline.Informative lead paragraph.Supporting quotes.Clear call to action.