Tennessee Advertising Agreement Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding sale of advertising on web sites

• Category: Corporations - Public - Advertising
• State: Multi-State
• Control #: US-EG-9437
• Format: Word; Rich Text

Description

Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding the sale of advertising on web sites dated August 13, 1999. 4 pages. Title: Tennessee Advertising Agreement Web Advertising Agreement: Path Interactive, Inc. and universe Introduction: The Tennessee Advertising Agreement Web Advertising Agreement outlines the terms and conditions for the sale of advertising on websites between Path Interactive, Inc. and universe. This agreement serves as a legal document to establish a mutually beneficial partnership, ensuring transparency, accountability, and success in web advertising. Below, we provide a detailed description of the agreement, its purpose, and the various types of advertising agreements that can be established. 1. Parties Involved: The agreement involves two parties, Path Interactive, Inc. (Seller), a web advertising agency, and universe (Buyer), a website owner seeking advertising revenue. 2. Advertising Placement: The agreement specifies the procedures for advertising placement on websites owned bye Universe. Detailed guidelines are provided to ensure ad placement options, such as banner ads, pop-up ads, video ads, or sponsored content, are optimized for maximum exposure and user engagement. 3. Ad Content and Creative Control: Both parties collaboratively determine the nature, format, and design of the advertisements. The agreement allows Path Interactive to exercise creative control, ensuring that the ads comply with standards set bye Universe, align with the site's branding, and appeal to the target audience. 4. Advertising Rates and Payments: The agreement outlines the pricing structure, including cost-per-impression (CPM), cost-per-click (CPC), or revenue-sharing models. The parties agree upon competitive rates based on market research and negotiation. Payment terms, methods, and schedules are clearly defined to ensure timely and accurate remittance. 5. Performance Monitoring and Reporting: Path Interactive provides periodic reports on the performance of the advertisements placed one Universe's websites. Metrics such as impressions, click-through rates, conversion rates, and revenue generated are shared to evaluate the success and effectiveness of the advertising campaign. 6. Duration and Termination: The agreement specifies the duration of the contract, typically stated in months or years, during which all the agreed-upon terms remain in effect. Termination clauses are included, allowing both parties to exit the agreement in case of breach, unmet obligations, or mutual agreement. Types of Tennessee Advertising Agreement Web Advertising Agreement: 1. Exclusive Advertising Agreement: In an exclusive advertising agreement, universe agrees to exclusively sell advertising space to Path Interactive for a specified period. This ensures that only Path's advertisements are displayed one Universe's websites, preventing any competition within the ad space. 2. Non-Exclusive Advertising Agreement: A non-exclusive advertising agreement allows universe to sell ad space to multiple advertising agencies, including Path Interactive. This agreement permits universe to collaborate with other agencies, diversifying the types and sources of advertisements displayed on their websites. 3. Agency-Direct Advertising Agreement: An agency-direct advertising agreement establishes a direct contractual relationship between Path Interactive (acting as the advertising agency) and the advertisers, bypassing universe. This agreement grants Path the authority to manage and sell ad space directly to the advertisers, protecting universe from the intricacies of ad sales. Conclusion: The Tennessee Advertising Agreement Web Advertising Agreement between Path Interactive, Inc. and universe highlights the importance of a well-defined and comprehensive agreement for successful web advertising partnerships. By establishing clear guidelines, collaborative decision-making processes, and effective performance monitoring, both parties can achieve their advertising goals while maintaining a mutually beneficial and sustainable relationship.

Title: Tennessee Advertising Agreement Web Advertising Agreement: Path Interactive, Inc. and universe Introduction: The Tennessee Advertising Agreement Web Advertising Agreement outlines the terms and conditions for the sale of advertising on websites between Path Interactive, Inc. and universe. This agreement serves as a legal document to establish a mutually beneficial partnership, ensuring transparency, accountability, and success in web advertising. Below, we provide a detailed description of the agreement, its purpose, and the various types of advertising agreements that can be established. 1. Parties Involved: The agreement involves two parties, Path Interactive, Inc. (Seller), a web advertising agency, and universe (Buyer), a website owner seeking advertising revenue. 2. Advertising Placement: The agreement specifies the procedures for advertising placement on websites owned bye Universe. Detailed guidelines are provided to ensure ad placement options, such as banner ads, pop-up ads, video ads, or sponsored content, are optimized for maximum exposure and user engagement. 3. Ad Content and Creative Control: Both parties collaboratively determine the nature, format, and design of the advertisements. The agreement allows Path Interactive to exercise creative control, ensuring that the ads comply with standards set bye Universe, align with the site's branding, and appeal to the target audience. 4. Advertising Rates and Payments: The agreement outlines the pricing structure, including cost-per-impression (CPM), cost-per-click (CPC), or revenue-sharing models. The parties agree upon competitive rates based on market research and negotiation. Payment terms, methods, and schedules are clearly defined to ensure timely and accurate remittance. 5. Performance Monitoring and Reporting: Path Interactive provides periodic reports on the performance of the advertisements placed one Universe's websites. Metrics such as impressions, click-through rates, conversion rates, and revenue generated are shared to evaluate the success and effectiveness of the advertising campaign. 6. Duration and Termination: The agreement specifies the duration of the contract, typically stated in months or years, during which all the agreed-upon terms remain in effect. Termination clauses are included, allowing both parties to exit the agreement in case of breach, unmet obligations, or mutual agreement. Types of Tennessee Advertising Agreement Web Advertising Agreement: 1. Exclusive Advertising Agreement: In an exclusive advertising agreement, universe agrees to exclusively sell advertising space to Path Interactive for a specified period. This ensures that only Path's advertisements are displayed one Universe's websites, preventing any competition within the ad space. 2. Non-Exclusive Advertising Agreement: A non-exclusive advertising agreement allows universe to sell ad space to multiple advertising agencies, including Path Interactive. This agreement permits universe to collaborate with other agencies, diversifying the types and sources of advertisements displayed on their websites. 3. Agency-Direct Advertising Agreement: An agency-direct advertising agreement establishes a direct contractual relationship between Path Interactive (acting as the advertising agency) and the advertisers, bypassing universe. This agreement grants Path the authority to manage and sell ad space directly to the advertisers, protecting universe from the intricacies of ad sales. Conclusion: The Tennessee Advertising Agreement Web Advertising Agreement between Path Interactive, Inc. and universe highlights the importance of a well-defined and comprehensive agreement for successful web advertising partnerships. By establishing clear guidelines, collaborative decision-making processes, and effective performance monitoring, both parties can achieve their advertising goals while maintaining a mutually beneficial and sustainable relationship.