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Make a list of all touch points of your brand. Where do customers (and potential customers) come in contact with your brand. Create a launch calendar. Start working backwards from your launch date to set deadlines for yourself and your designer. Consider your audience. Write your brand story. Gain extra publicity.
Send a brief mass email to coworkers and other professional contacts to tell them your new name and new email address. Change your email signature. Change your outgoing voice mail message and the recorded name you made for the phone directory.
You have to announce the name change with enthusiasm and excitement, no matter why the change is taking place, so go right out and announce it. State what your old name was and now the new one. Why is the name changing? Reassure customers that the quality of products will continue to be the same.
The Change of Ownership Announcement Letter should include relevant details like changes in the existing contracts and renovation of policies. It must briefly include the history of the new owner, work background, experience, qualification and USP to run the business without endangering its smooth functioning.
Tell them what you're up to. Make a specific ask (or two) to make it easy for them. Ask them to spread the word AND give them an email template to make it easy.
Begin with your employees. Inventory your marketing materials. Announce the name change publicly, with a multichannel approach. Announce it again, in another way. Flip the switch. Go big.
Write this letter in a formal and active tone. Write about the kind of help that you might need of the reader and thank him/her for the same. Write about the progress that you might have made. Write about any upcoming event, product your company might have shortly.
Write a press release to announce the new business name. Include background information about the reason for the change, and present your exciting business plans for the future. Submit the press release to the local media to make your announcement.
Make it short. Make it to the point. Personalise it by using 'you' and not 'our customers,' 'everyone,' 'clients' etc. Enclose an opening offer such as a money off voucher or free consultation whatever works for your business. Remember to insert contact details. Pictures, pictures, pictures.