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Contact them directly. Let customers know well in advance. Remind them that higher prices mean better quality. Explain the reasoning behind the price increase. Ensure the entire organization is aware of the price increase before announcing it to customers.
Informal announcement of price increase email sample: Hi Name, You might have seen in the news that news headline about raw materials price rise this year because reason. We wanted to reassure you that we don't need to increase our prices yet as we buy our product 3 months in advance.
So I will be paying the increased price from the next month. So please look into the matter and accept the increased charges only from the next month as I was not prepared for the increased charges. I hope you understand this and accept my request.
I was disappointed to see that you have raised your _______________________'s price by ________% in just the last few ________________. I don't know how you can justify such a steep price increase in so short a time, but I believe that it may be a mistake.
Keep your letter direct and simple. Remember that the time of both you and your client is very valuable so never beat around the bush. Give a justification for the price increase. Provide your clients with a lot of notices about the price increase.
Thank your clients. Explain your costs. Add features to offer a better product/service. Demonstrate your value. Offer them an alternative. Set a deadline. Have a conversation. Pre-plan for hard questions.
Set your new rates. With the help of last week's article, you likely know exactly what you want to charge for your results-oriented offer. Establish a transition plan. Update your website + tell clients you're raising your rates. Final reminder to clients on rate change.