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A Sponsorship Agreement (or contract) governs the legal relationship between a Sponsor and those entitled to enforce the Sponsorship obligation. It has a number of terms and conditions agreeing a service (or services) in return for a fee.
Put your sponsor logos (with a link and short description of the company) on your website. Create a sponsor graphic with all sponsor logos for your website and for social media. Mention sponsors in press releases.
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
Return on investment (ROI) Audience insights. Direct access to ideal customer profile (ICP) data. Lead generation. Social media/website traffic/focused content strategy. Opportunities for sales closes with warm prospects. Highlighting a product or service offering. Brand building.
An Introduction to Yourself and Your Opportunity. The Reason You Got in Touch. Information about Your Audience. Your Activation and Sponsorship Opportunities. A Mention of When You Will Follow Up.
Sponsors help you navigate membership, answer questions, work on the 12-steps, and offer accountability. A sponsor is also a confidant who understand where you have been. You can confide in your sponsor what you may not be comfortable sharing at meetings.
A sponsorship agreement outlines the legal details between a sponsor and those who must enforce the sponsorship obligation. It also outlines fees for the service, term of the agreement, and liabilities of the parties.
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
The date the parties enter into the agreement. The names and addresses of the sponsor and rights holder/property. The start and end date the agreement. Terms regarding the right of renewal/right of first refusal.