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Compromise. Offer a rate that's lower than what you were asking, but higher than what you're currently getting. Flatter. Never underestimate the power of flattery. Over-perform. Bluff.
Keep your letter direct and simple. Remember that the time of both you and your client is very valuable so never beat around the bush. Give a justification for the price increase. Provide your clients with a lot of notices about the price increase.
Remind them what you've already done for them. Tell them you are going to be adding more value. Explain why you're raising your rates. Give them plenty of notice before you raise your prices. Use this tactic to get extra work in addition to increasing your prices. A note of encouragement.
Set your new rates. With the help of last week's article, you likely know exactly what you want to charge for your results-oriented offer. Establish a transition plan. Update your website + tell clients you're raising your rates. Final reminder to clients on rate change.
You're too busy. You want to chase away a low-margin client. You want to make more money from fewer clients. You should be losing clients. Get more options. Take it slow and have a plan. Take responsibility for this process. Email your client and ask how you're doing.
Dear Customer's Name, This letter services to advise you that there will be an increase of Percentage on Products and/or Services to be put into effect on Date. This increase is due to Reason. Company Name is committed to offering you the quality you expect and deserve.
I was disappointed to see that you have raised your _______________________'s price by ________% in just the last few ________________. I don't know how you can justify such a steep price increase in so short a time, but I believe that it may be a mistake.
Don't tiptoe around it. Justify through value. Avoid essay-ing. Start a conversation. Personalize the email. Set the deadline & use a call-to-action to get a boost in revenue. Segment the recipients.