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Opt-In Text and Email Message - Marketing Consultant Service Agreement

State:
Multi-State
Control #:
US-01833BG
Format:
Word
Instant download

Description Marketing Contract Template

An opt-in email and text message marketing program can be an effective way to stay in touch with existing customers, as well as prospects. Text messages and emails offer a compelling form of one-to-one communication with customers. Email and text message marketing can lead to improved customer loyalty, greater awareness of your offerings, and increased repeat business or new customer referrals.


This form is a generic example that may be referred to when preparing such a form for your particular state. It is for illustrative purposes only. Local laws should be consulted to determine any specific requirements for such a form in a particular jurisdiction.

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FAQ

1. Ensure you have permission to email the people on your list. Most country's email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns.If you don't have implied permission to email a person, then you'll need express permission.

Be clear about what your customers are opting into. Separate your lists. Make your offers compelling. Stay short, sweet, and to the point. Add at least one opt-in to EVERY promotion registration page. Be consistent.

Opt-in marketing is a form of permission marketing in which there is a formal opt-in process for receiving follow-up communication, offers, etc.Opted-in marketing is the surest way to grow your brand organically.

GDPR requires a website to only collect personal data from users after they have given their explicit consent to the specific purposes of its use.Consents must be granular, i.e. users must be able to activate some cookies rather than others and not be forced to consent to either all or none.

GDPR Email Marketing Processing is only allowed by the General Data Protection Regulation (GDPR) if either the data subject has consented, or there is another legal basis. This could be, for example, preserving the legitimate interest of the controller to send e-mail marketing.

You can rely on legitimate interests for marketing activities if you can show the way you use people's data is proportionate, has a minimal privacy impact, and people would not be surprised or likely to object to what you are doing but only if you don't need consent under PECR.

There is a limited exception for your own previous customers, often called the 'soft opt-in'. You can send marketing emails or texts to companies. However, it is good practice to keep a 'do not email or text' list of any companies that object.

An opt-in email list is a collection of email lists with information that your subscribers have willingly given to you. This means they are aware that you are adding them to your list and agree to receive mass emails, newsletters, or other forms of digital communication from you.

All you have to do is reply to text message spam with any of the words STOP, END, QUIT or UNSUBSCRIBE in the body of the text message. You will know if it works because you should receive a text message back to your mobile phone confirming that you have successfully opted-out of that text message campaign.

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Opt-In Text and Email Message - Marketing Consultant Service Agreement