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Prepare your messaging The reason(s) why you are discontinuing the product. A list of the products being discontinued. The date of the customer's last order. Any last-buy purchase conditions and expected service life. Any replacement products, if available.
Sample Notification of a Discontinued Product Letter To this end, Product 1, Product 2 and Product 3 will be discontinued as of Date. From now until Discontinuation Date, we will be clearing our stock of these products and is happy to offer you a 75% reduction on any orders.
Let consumers know ASAP Include a line like, ?Thanks for your order! Unfortunately, the following items from your order are out of stock.? Let shoppers know, too, whether the item is back ordered ? that it will be available again soon ? or if it's discontinued and now unavailable.
Be sure to give a few options. If there is an alternative product that is similar to the discontinued item but more expensive, still recommend it. If the customer hesitates, provide a discount on their first purchase. Nothing helps secure a sale more than a discount after a merchandising error.
Ask the customer for the reason why they chose that product and try to think of any other item in your catalog that has the same criteria. Be sure to give a few options. If there is an alternative product that is similar to the discontinued item but more expensive, still recommend it.
If it's an out of date or permanently discontinued, you can add information stating as such; for example, add ?DISCONTINUED? to the product's so there's no confusion.