Having a key figure endorse your product is a time honored step to success. Athlete endorsements are popular as athletes identify with and appeal to all demographics.
Endorsement Agreement Between Apparel Company and Licensor of Professional Athlete - Replacing Agreement with former Licensor
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FAQ
Licensing in the fashion industry is when a brand (ex. Dior) gives permission to a company (ex. Luxottica who makes eyewear) to use their name on merchandise.
Apparel licensing transactions generally involve a right for a licensee to use your design to make and sell licensed products. Make sure you clearly spell out what specific products you want the licensee to make using your trademark.The license agreement should also spell out how you get paid and on what basis.
A seller's permit is a state license that allows you to sell items at the wholesale or retail level and to issue resale certificates to suppliers.You are not required to hold a seller's permit if all your sales are made exclusively in interstate or foreign commerce, and you make no sales in this state.
The licensor being able to utilize the licensee's distribution network to quickly enter into new geographical regions and foreign markets. The licensor facing lower capital requirements and lower costs due to not having to invest in distribution.
In UK business, clothing is not a strictly regulated space and you won't require a specific license to sell it (unless you're trading at a market, in which case you'll need a market stall license).
Clothing retailers--and most small businesses, for that matter--should choose an LLC structure. Setting up an LLC protects you from personal liability.Corporations limit your personal liability too, but LLCs have additional merits.
STEP 1: Plan your business. STEP 2: Form a legal entity. STEP 3: Register for taxes. STEP 4: Open a business bank account & credit card. STEP 5: Set up business accounting. STEP 6: Obtain necessary permits and licenses. STEP 7: Get business insurance. STEP 8: Define your brand.
Sell, sell, sell As with many retail businesses, clothing is not a particularly heavily regulated space you don't need any kind of license or certificate to start selling clothing, and as long as you have the equipment and means to sell, you can get started at the drop of a hat.
A common example is food retail brands with large followings in their own market.Licensing the brand to a local company with market expertise allows the brand to be monetized with limited risk, as with Top Shop.