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Keep the message simple. Personalize your greeting. Give readers a reason to renew or upgrade. Create a sense of urgency. Use a standout, bulletproof call-to-action button. Create a drip campaign.
Find out why they walk away. Understanding why your members lapse is critically important to getting them back and making sure others don't follow them out the door. Create a re-engagement campaign. Build a campaign to encourage lapsed members to return. Build compelling messages. Avoid the lapse in the first place.
Host a bring a friend meeting. Reach out to former members. Encourage members to share your newsletter. Invite members' families to events. Help members develop an elevator speech about their membership. Ask your members for recruitment ideas. Offer club business cards to your members.
TIP: Try offering an incentive to encourage members to renew early. That could be a free course, or a discount for membership dues or the fee or your annual conference. By offering a limited-time perk, you'll give members an additional reason to change their behavior.
Write a great subject line. Retention Science reported that subject lines with 6 to 10 words deliver the highest open rate. Aim for simplicity. Remind members why they belong. Communicate urgency. Direct members to the right place to renew. Include contact info. Engage the member to take action. Test before sending.
Dear manager, I am writing to you because I would like to discuss the possibility of renewing my contract. My contract lasts for two years (More/less) and that is coming to an end. I would like to renew it as I love working with this company and I like the people here and very much enjoy the work that I do.
Post Valuable Content on Your Membership Site. Carry Out Regular Surveys. Create a Community. Run Events. Partner Up With Others in Your Field. Run a Drip Email Campaign. Offer a Discount to Those Who Renew. Make Renewing Memberships Easy.
When asking for payment, get straight to the point. However, make sure that the message should be respectful, yet short. Remind the member that the deadline for payment is nearly due, and he or she needs to pay it. Tell him or her the exact amount that he/she needs to pay.