Checklist for Co-Branding Agreements
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Co Branding Agreement Template FAQ
This Co-Marketing Agreement is a contract that specifies how two businesses will exchange materials, tools and training in order to market the each other's products or services. In this Agreement, marketing partners may host joint marketing events or run joint promotions or sales.
According to Chang, from the Journal of American Academy of Business, Cambridge, there are three levels of co-branding: market share, brand extension, and global branding.
A joint marketing agreement is a contract pursuant to which one or both of the parties will collaborate in order to promote the sale of product and service offerings of the other party.This article does not address the terms and conditions of sale of products and services to customers.
Brand partnership, or co-branding, is a popular marketing technique used to transfer the success of one brand to the partnered brands. With co-branding, one partner offers their branded product in conjunction with another company's branded product, such as a fast food restaurant offering a branded toy with a meal.
Co-branding has various advantages, such as - risk-sharing, generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising, technological benefits, better product image by association with another renowned brand, and greater access to new sources of finance.
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
The Taco Bell/Doritos partnership detailed below is a perfect example of co-branding. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like Bloomingdale's American Express.