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Checklist or Guidelines in Choosing a Domain Name and a Business Name

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US-02999BG
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Description Name Business Domain

When coming up with ideas for business names, one should consider what the domain name (that part of your Internet address that follows "www") could be. The closer it is to the actual name of your business, products, or services, the more likely your customers will find you.
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Good Business Names FAQ

Does it matter if your domain name is different than your business name? Of course, the ideal situation is to have your domain name match your business name. If you're just starting your business and haven't yet decided on a business name, you may even want to adjust your business name to match available domains.

Do a Competitor Analysis. Focus on Naming your Business not Describing it. How to make a more memorable name. Try purchasing a Brandable business name. Avoid combining words just to create a unique name.

Avoid hard-to-spell names. Don't pick a name that could be limiting as your business grows. Conduct a thorough Internet search. Get the .com domain name. Use a name that conveys some meaning. Conduct a trademark search.

Keep it simple and predictable. Avoid numbers and hyphens. Keep it short and specific. Consider synonyms. Choose a symbolic and intuitive name. Choose a proper domain extension. Don't be stressed if .com is taken. Act fast in choosing a TLD extension.

A domain name can be one of a company's most valuable assets. So, whether you've been using your domain name for years or have just acquired it, you should obviously be sure to protect it -- to ensure that you don't lose it due to oversight, deception or illegal activity.

Does it matter if your domain name is different than your business name? Of course, the ideal situation is to have your domain name match your business name. If you're just starting your business and haven't yet decided on a business name, you may even want to adjust your business name to match available domains.

Stick with .com. Use keywords in your domain name search. Keep your domain name short. Make it easy to pronounce and spell. Keep it unique and brandable. Avoid hyphens in domain name. Avoid doubled letters.

A trademark or service mark promotes and protects your brand name, while a registered and protected domain name provides you protection against any unauthorized use of your domain name by any person or entity.

Pay attention to the administrative details. Ensure communications with your domain name registrar. Lock the transfer of your domain. Monitor expiration dates. Register your domain name as a trademark. Implement extensible provisioning protocol. Obtain similar domain names. Beware of spammers and others with evil intentions.

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Checklist or Guidelines in Choosing a Domain Name and a Business Name