A brochure is a publication consisting of one folded page, or several pages stitched together but not bound and used mainly for advertising purposes.
Creating a Marketing Brochure
Category:
State:
Multi-State
Control #:
US-04071BG
Format:
Word;
Rich Text
Instant download
Description Estate Planning Marketing Brochure
How to fill out Creating A Marketing Brochure?
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FAQ
Define the target market for your marketing brochure. Write copy that speaks to your target market. Use images, icons, and illustration to support your messaging. Layout the brochure around your copy, images, and branding.
Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.
1. ) Create an outline or plan of attack. 2.) Write a compelling headline. 3.) Be concise and use plain language. 4.) Limit the copy to 1-2 typefaces. 5.) Give readers a reason to keep your brochure. Include next steps or a call-to-action. 7.) 8.)
Determine your purpose. As with all planning, the very first step is to identify your brochure's objectives. Know your brochure folds. Review your copy. Choose your fonts. Know your paper stock and coating. Use high resolution photos. Include a call-to-action.
Focus on a Topic. Let's say you're creating a brochure for a company that rents kayaks in Florida. Create a Grabbing Title. Be Specific. Mix Writing Styles. Consider Including Testimonials. Include Pictures. End With a Call to Action.
Understand your customer. Plan your brochure for AIDA. Don't put a picture of your building on the cover of the sales brochure. Do use images that are important to your customer. Sell, don't tell. Use headlines and graphics your audience cares about.
Remember your brand design standards. Design with the reader in mind. Choose your brochure type. Gather your copy and images. Find your style. Pick the perfect CTA.
Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.
