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Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.

Remember your brand design standards. Design with the reader in mind. Choose your brochure type. Gather your copy and images. Find your style. Pick the perfect CTA.

Understand your customer. Plan your brochure for AIDA. Don't put a picture of your building on the cover of the sales brochure. Do use images that are important to your customer. Sell, don't tell. Use headlines and graphics your audience cares about.

Focus on a Topic. Let's say you're creating a brochure for a company that rents kayaks in Florida. Create a Grabbing Title. Be Specific. Mix Writing Styles. Consider Including Testimonials. Include Pictures. End With a Call to Action.

Determine your purpose. As with all planning, the very first step is to identify your brochure's objectives. Know your brochure folds. Review your copy. Choose your fonts. Know your paper stock and coating. Use high resolution photos. Include a call-to-action.

1. ) Create an outline or plan of attack. 2.) Write a compelling headline. 3.) Be concise and use plain language. 4.) Limit the copy to 1-2 typefaces. 5.) Give readers a reason to keep your brochure. Include next steps or a call-to-action. 7.) 8.)

Define the target market for your marketing brochure. Write copy that speaks to your target market. Use images, icons, and illustration to support your messaging. Layout the brochure around your copy, images, and branding.

Brochure Design

Description Estate Planning Marketing Brochure

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