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Objectives of Sales Letter A sales letter aims at reaching the reader to purchase the product. Introduction and marketing of new products and services. To reach potential customers. Expansion of the market.
Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action. Write in a positive, convincing style but don't be aggressive. Present advantages and benefits to the reader. Encourage a response from to the reader- a phone call, a visit, a reply on an attached form etc.
There are many different kinds of business letters, each identified by the reason for which it was written; a sales letter, for example, or a letter of reference.
Sales letter are a special form of advertising, aiming to sell company's goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action. Write in a positive, convincing style but don't be aggressive. Present advantages and benefits to the reader.
A sales letter is a form of sale correspondence. It is a letter that tries to sell a product. Sales letters are an effective way to communicate with clients. It may target a specific group to grab their attention.
Advantages of a sales letter You can talk to many people at once. A sales letter is like meeting a hundred clients at the same time.Less costly.Get your reader's attention.Professionalism.Showcases your offer.Increase in ROI.Write an attention-grabbing headline.Intrigue the reader.
6 tips for writing the perfect sales letter Write a catchy hook. Engage people right from the start with a catchy headline (if applicable) and a hook in the introduction.Integrate case studies.Use statistics.Make it time-sensitive.Speak to the audience's desires and pain points.Make it easy to read.
The purpose of a sales letter is to persuade a specific reader to purchase a service or product. This is a persuasive letter, and must both enhance the author's credibility while also advertising the product or service.