A Sales Letter, Bank Trust Department is a letter sent from a bank or trust department to a client or potential client. The letter is usually written to introduce a new product or service offered by the bank or trust department, or to promote a current product or service. The letter may also include information about the trust department's services, such as fiduciary services, investment strategies, or trust management. There are two main types of Sales Letters, Bank Trust Department: 1. Direct mail sales letters — These letters are sent out directly to potential clients and are designed to promote a product or service offered by the bank or trust department. Direct mail sales letters may include information about the product or service, as well as a call to action to encourage the recipient to take action. 2. Email sales letters — These letters are sent out via email to potential clients, and are typically shorter than direct mail sales letters. They are designed to provide quick information about the product or service offered by the bank or trust department, and may include a call to action to encourage the recipient to take action.