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Make it personal. With some schools educating tens of thousands of students, alumni appeals can sound impersonal and vague. Give them a concrete goal. This is another way to make fundraising for the school a more focused pursuit. Link it to Social Media.
Instead, choose words like partner, give, and support. "Donate" gives the impression that you only want (or need) their money. Words like "support" and "partner," followed by the name of your cause or campaign, can increase your donations significantly because they invite people into a relationship.
Salutation. Greet your potential donor with a friendly opening, and personalize it with their name whenever possible. Explanation of your mission. Your project, event, or needs. Compelling details. A specific request. A call-to-action.
I'm writing to you to ask you to support me and my cause/project/etc.. Just a small donation of amount can help me accomplish task/reach a goal/etc. Your donation will go toward describe exactly what the contribution will be used for. When possible, add a personal connection to tie the donor to the cause.
Recent alumni are familiar with crowdfunding. Host a fundraising event for alumni. Foster a genuine connection to your cause. Spotlight shared experiences. Appeal to their interests. Re-engage with alumni on social media. Make giving easy. Cultivate long-term relationships.
I'm writing to ask you to support me and my cause/project/etc.. Just a small donation of amount can help me accomplish task/reach a goal/etc. Your donation will go toward describe exactly what the contribution will be used for. When possible, add a personal connection to tie the donor to the cause.
Address your recipient personally. By addressing your recipient by name, they won't feel like they are just one of many reading this letter. Tell a story. Define the problem. Explain your mission and outline your goal. Explain how your donor can make an impact. Call the reader to action.
Instead, choose words like partner, give, and support. "Donate" gives the impression that you only want (or need) their money. Words like "support" and "partner," followed by the name of your cause or campaign, can increase your donations significantly because they invite people into a relationship.
A statement declaring the nonprofit's tax-exempt status as a 501c3. The name of the donor that they used to make their gift. The date the the gift was received by your nonprofit. A description of the donation.