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Practice, Practice, PRACTICE And Then Practice Some More. Never, Ever Surprise Your Prospect. Stop Being Boring (It Isn't Worth It) Ask for Advice You'll Usually End Up with Money. Your Secret Weapon is Pointed Silence. Ask for a Specific Amount (Don't Make Your Donor Do Any Work)
Use an appropriate business letter format. Keep it simple. If appropriate, provide the recipient with pertinent information to help them remember who you are. Briefly explain what it is you want the reader to do.
Do research beforehand. Form a strong relationship before you make your ask. Meet them where they are. Practice your pitch. Communicate in a variety of ways. Be genuine, direct, and specific. Be prepared for rejections. Say thank you more than once.
Explain precisely what your request is. Mention the reason for the request. Use polite language and a professional tone. Demonstrate respect and gratitude to the reader. The content of the letter should be official. You may provide contact information where you can be reached.
Step 1: Focus on the recipient. Remember: Your message to the important person should be focused on THEM. Step 2: Sell your benefits. Let's face it, you're trying to sell yourself here. Step 3: Make saying no impossible.
Consider the following words you might include in your donation request emails. Small. A small donation of2026 has more impact than a donation of2026. Adding the word small to your donation request, especially if you're asking for a specific amount, has the psychological effect of making the donation look manageable.
Instead, choose words like partner, give, and support. "Donate" gives the impression that you only want (or need) their money. Words like "support" and "partner," followed by the name of your cause or campaign, can increase your donations significantly because they invite people into a relationship.
Start with your connection to the cause. Odds are the people you are reaching out to care about YOU. Introduce the facts. On GlobalGiving, all projects already have descriptions of what they aim to accomplish. Demonstrate the potential impact. Ask them to give.
Create a bold subject line. Make the ask near the beginning. Explain and describe why you're asking for a donation. Include links to your online donation page and contact info for donors who want to give by mail or phone. Say thank you in advance.