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Merchandising License Agreement

Merchandising Agreement

Name: Merchandising License Agreement
Brand: US Legal Forms
Price: 59.00 USD
Rating: 4.75 (298 reviews)

Category:

Contracts - Merchandise

State:

Multi-State

Control #:

US-1031BG

Format:

Instant download

Description Merchandising Agreement Online

A merchandise license agreement describes the terms through which the owner of intellectual property, notably in the form of a trademark, service mark or copyright, grants a party, called the licensee, the right to use the property for distribution, marketing, and sale. These agreements can vary in length and complexity and can be as broad or as limiting as the owner of the property desires. Among the issues addressed in a merchandising license agreement are the types of rights allowed, what products the license covers, the duration of the agreement, and compensation and payment terms. In most cases, the owner of the merchandise, identified in an agreement as the licensor, receives an advance payment at the time the agreement is signed and royalty payments based on a percentage of merchandise sales throughout the period the agreement is in effect. The agreement also addresses the obligations of the licensee. In addition to payment terms, these can include responsibility to make a good faith effort to sell the licensed products. Should the licensee fail to meet their obligations, the licensor has the right to terminate the agreement. This action is typically avoided at all costs, however, since the termination of a merchandising license agreement can result in a loss of income and missed opportunities to capitalize on the property by the licensor, and the waste of an often-substantial investment by the licensee.

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Merchandising License Contract Other Form Names

Merchandising License Online Merchandising License Sample

FAQ

A product (or merchandise) license allows licensees to leverage popular IP to create branded products, usually for a specific period of time. Once the rights have been secured, the licensee manufactures product using the licensed IP, and in return pays the licensor a royalty for its use.

A common example is food retail brands with large followings in their own market.Licensing the brand to a local company with market expertise allows the brand to be monetized with limited risk, as with Top Shop.

A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.

With a Merchandising Agreement, you can lay out both parties' roles and responsibilities, including who maintains the rights to the item that you are licensing. You can define the geographical areas where the product will be sold, length of the term, and financial details such as royalties or payments per unit sold.

An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.

A license agreement is a business contract between two parties. The licensor (the seller of the license) owns the asset being licensed and the licensee (the buyer) pays for the right to use the license. The licensee pays the owner in exchange for the right to sell the product or use the technology.

It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.An arrangement to license a brand requires a licensing agreement.

A brand partnership agreement defines the rights, restrictions, and obligations of all parties involved in the joint venture.Licensing provisions that define how each partner's respective brands, logos, copyrights, and trademarks can be used in the branded partnership.

Merchandising Agreement

Description Merchandising Agreement Online