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Cooperative farming gives farmers the power of negotiation, backward linkage to buy agro-inputs, forward market linkage to sell their products, and access to the marketplace. Through collective farming, they can reduce the cost of cultivation to a large extent.
It is beneficial to the farmers as their products get good income to their families . Coperative marketing helps the farmer indiviually as they have their products sold and get better prices for them .
Cooperative marketing is any agreement to combine marketing efforts, and thus it can appear in many forms. Complementary companies, as well as direct competitors, can create effective and mutually beneficial cooperative marketing campaigns. ( See also Alliance Marketing) Economy of scale is an enormous benefit.
Cooperative marketing gives an idea of collective efforts to achieve specific objectives to carry out marketing strategy for agricultural products. The cooperative marketing arises due to the prevalence of many defects in the private and open marketing system.
Provision of credit: The marketing cooperative societies provide credit to the farmers to save them from the necessity of selling their produce immediately after harvesting. This ensures better returns to the farmers.Storage facilities: The cooperative marketing societies generally have storage facilities.
Advantage: Lower CostsMarketing costs money. So do supplies and services like accounting and IT. One of the greatest business cooperative advantages is members' ability to split these costs.
Better access to markets and supplies; Lower overall production cost; Risk mitigation; Democratic management system.
Marketing cooperatives are established by farmers to undertake transportation, packaging, distribution, and marketing of farm products (both crop and livestock). Farmers also widely rely on credit cooperatives as a source of financing for both working capital and investments.
The main objective of establishing a co-operative marketing is to encourage the intelligent and orderly marketing of agricultural produce, to eliminate speculation and waste, to make distribution of agricultural products between producer and consumer as direct as can be efficiently done and to stabilize the marketing