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Marketing Agreement with Cooperative Association for Vegetables

Marketing Agreement with Cooperative Association for Vegetables

Name: Marketing Agreement with Cooperative Association for Vegetables
Brand: US Legal Forms
Price: 59.00 USD
Rating: 4.7 (340 reviews)

Category:

Contracts - Marketing

State:

Multi-State

Control #:

US-1243BG

Format:

Instant download

Description

A distinctive feature of agricultural and certain other cooperative associations is the marketing agreement between the association and its members.

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FAQ

Cooperative marketing is any agreement to combine marketing efforts, and thus it can appear in many forms. Complementary companies, as well as direct competitors, can create effective and mutually beneficial cooperative marketing campaigns. ( See also Alliance Marketing) Economy of scale is an enormous benefit.

Core group meets to clarify need and the potential use of a cooperative as a solution. Hold meeting of potential members to discuss forming a cooperative. Select steering committee. Conduct economic feasibility analysis. Hold meeting of potential members to report findings. Prepare business plan.

A farm cooperative involves a network of member farmers who reap many benefits of doing business as a unit. Individual farms work together to buy necessary supplies and services, as well as distribute, market and sell their products. Farmers save costs and access goods and services otherwise unavailable to them.

Provision of credit: The marketing cooperative societies provide credit to the farmers to save them from the necessity of selling their produce immediately after harvesting. This ensures better returns to the farmers.Storage facilities: The cooperative marketing societies generally have storage facilities.

Cooperative marketing gives an idea of collective efforts to achieve specific objectives to carry out marketing strategy for agricultural products. The cooperative marketing arises due to the prevalence of many defects in the private and open marketing system.

There are five main objectives of marketing co-operations: Build-up and/or strengthening of brand/image/traffic by implementing joint or exchange communication measures. Access to new markets/customers by directly addressing the co-operation partner's customers or by using its distribution points.

Joint product development or Co-branding. Joint communication or Co-advertising Joint sales measures or Co-promotion. Co-marketing. Cross media. Product bundling. Sponsoring. Branded entertainment.

Marketing cooperatives are established by farmers to undertake transportation, packaging, distribution, and marketing of farm products (both crop and livestock). Farmers also widely rely on credit cooperatives as a source of financing for both working capital and investments.

It is beneficial to the farmers as their products get good income to their families . Coperative marketing helps the farmer indiviually as they have their products sold and get better prices for them .

Marketing Agreement with Cooperative Association for Vegetables

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