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Start the letter with the date, and then the sponsor's name and address. Then, after a space, put the salutation: Dear (Name of the person) and a comma. Keep it short. Keep the sponsorship letter on one page. Send it snail mail.
Structure your letter properly: Mention your sponsorship letters purpose: Explain what it is worth to your sponsor to help you: Thank them: Proofread and edit your sponsorship letter: Follow up personally:
Get the Conversation Started. Seek New Sponsors. Make Your Offer. Additional Items to Consider. Offer an Exclusive Relationship Brand loyalty is a key selling point. Bring the Numbers Sponsors want to see cold, hard numbers showing that your approach works.
Step 1: Get Clear On Who You Should Approach. You could pick up the phone book and start cold calling every company in town to ask for sponsorship. Step 2: Work The Phones2026Or The Keyboard. Step 3: Honing Your Pitch. Step 4: Outline Next Steps. Step 5: Ask For The Sale!
Demographics. Traffic. Sponsorship Exposure. Location of Sponsorship Material. Cost and Benefits. Testimonials From Past Sponsors. Sample Activations. If you liked this blog post, check out:
Start the letter with the date, and then the sponsor's name and address. Then, after a space, put the salutation: Dear (Name of the person) and a comma. Keep it short. Keep the sponsorship letter on one page. Send it snail mail.
Discuss your event marketing strategy in detail with potential sponsors, including information about which types of media you intend to use. At this point, ask potential sponsors about their promotional efforts and try to see if you can align your upcoming event's strategies with their existing strategies.
Highlight the Event. When asking for event sponsorship, your event needs to be the focal point. Provide Ample Sponsorship Options. You'll include a separate document with your cover letter that details your sponsorship levels. Get to the Point. Start with Your Existing Supporters.
Highlight the Event. When asking for event sponsorship, your event needs to be the focal point. Provide Ample Sponsorship Options. You'll include a separate document with your cover letter that details your sponsorship levels. Get to the Point. Start with Your Existing Supporters.