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Develop an evaluation form. Identify performance measures. Set guidelines for feedback. Create disciplinary and termination procedures. Set an evaluation schedule.
Activity Metrics. It's helpful to look at proactivity: the number of reach outs, phone calls or emails by the sales manager's team. Pipeline Metrics. Results Metrics. Sales Promotions. Sales Turnover. Time to Productivity.
Sales funnel analysis report. The sales funnel analysis report lets you see the number of leads or deals and conversion rate between each stage of the sales pipeline. Incoming deals volume report. Forecasting sales report. Sales goals report. Won deals report.
Communication. Collaboration and teamwork. Problem-solving. Quality and accuracy of work. Attendance, punctuality and reliability. The ability to accomplish goals and meet deadlines.
Good time management habits maximize the manager's and the team's ability to reach goals. Great sales managers set clear priorities and goals, eliminating demands that don't help drive revenue and enabling their teams to make the most of their time by focusing on activities that are aligned with important goals.
Make it easy to use. Ensure that the information your evaluation form seeks is clear and concise. Determine the focus of the form. There needs to be a clear purpose. Establish a clearly defined rating scale.
Lead Flow. This is the number of new leads that are coming into the sales department each month. Number of Qualified Opportunities Created. Conversion Rate. Booked Revenue.
One method of measuring salespeople's performance is to analyse a salesperson's conversion rates. This is the number of visits, contacts or phone calls it takes to arrive at one sale to a customer.
Keep the Feedback Loop Open. An effective salesperson performance review should not contain any surprises. Ask for a Self-Evaluation for the Sales Representative. Review the Goals and Results. Discuss Barriers to Success. Develop a Plan for the Next Year. Don't Forget to Provide Positive Feedback.