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Use proper words and expressions. When discussing design, it is important to use the right words and expressions that define and describe the visuals. Search for C.R.A.P. Pay attention to colour. Find emphasis. Analyze typography. Take a look at images. Ask about target group. Define clear messages.
Make it easy to use. Ensure that the information your evaluation form seeks is clear and concise. Determine the focus of the form. There needs to be a clear purpose. Establish a clearly defined rating scale.
Decide on the review process up front. Focus the review. Keep it constructive. Frame all feedback in actionable directives. Ask questions of the designer.
Creativity. A great graphic designer must be imaginative and they must be able to apply that imagination into their work. Consistency. Problem solving. Always learning. Able to take criticism. Patience.
1 - keep your audience in mind. When presenting feedback to your designer, it is important that first and foremost, you keep your audience top of mind. 2 - Design is a collaboration (Don't micro-manage) Chances are, you chose your designer for a reason. 3 - Don't be afraid to Ask Questions. 4 - Be Nice (but honest)
Develop an evaluation form. Identify performance measures. Set guidelines for feedback. Create disciplinary and termination procedures. Set an evaluation schedule.
1 Know how the self-evaluation is going to be used. 2 Write out a list of your accomplishments. 3 Gather analytics if you can. 4 Write out a list of your struggles. 5 Narrow your accomplishments list down. 6 Don't forget to align your review with your manager's or team's goals.
1 Know how the self-evaluation is going to be used. 2 Write out a list of your accomplishments. 3 Gather analytics if you can. 4 Write out a list of your struggles. 5 Narrow your accomplishments list down. 6 Don't forget to align your review with your manager's or team's goals.