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Types of Mergers. The three main types of mergers are horizontal, vertical, and conglomerate. In a horizontal merger, companies at the same stage in the same industry merge to reduce costs, expand product offerings, or reduce competition.
A merger, or acquisition, is when two companies combine to form one to take advantage of synergies. A merger typically occurs when one company purchases another company by buying a certain amount of its stock in exchange for its own stock.Shareholders are able to vote on whether a merger should take place or not.
Horizontal - a merger between companies with similiar products. Vertical - a merger that consolidates the supply line of a product. Concentric - a merger between companies who have similar audiences with different products. Conglomerate - a merger between companies who offer diverse products/services.
Mergers are considered to be a more friendly corporate restructuring strategy. This is because they are voluntary and mutually beneficial for both companies involved. In contrast, acquisitions generally carry a more negative connotation because the term entails that one company completely consumes another.
The liability must be assumed by the acquiring firm in a merger, whereas in a liquidation, the liability does not get transferred automatically to the acquiring firm.
Conglomerate. A merger between firms that are involved in totally unrelated business activities. Horizontal Merger. A merger occurring between companies in the same industry. Market Extension Mergers. Product Extension Mergers. Vertical Merger.
Raises prices of products or services. A merger results in reduced competition and a larger market share. Creates gaps in communication. The companies that have agreed to merge may have different cultures. Creates unemployment. Prevents economies of scale.