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A license agreement is a business contract between two parties. The licensor (the seller of the license) owns the asset being licensed and the licensee (the buyer) pays for the right to use the license. The licensee pays the owner in exchange for the right to sell the product or use the technology.
The data license must also establish who is permitted to use the licensed data. For example, the license agreement may identify the people who are permitted to use the data or the devices on which the data may be used or may specify the maximum number of such users or devices.
From a publishing perspective, content licensing is the distribution of media assets/intellectual property to any third party, generally for a fixed term, and for a negotiated fee. The license also specifies how the assets can be used by the buyer.200b
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
A common example is food retail brands with large followings in their own market.Licensing the brand to a local company with market expertise allows the brand to be monetized with limited risk, as with Top Shop.
In a typical licensing agreement, the licensor agrees to provide the licensee with intellectual property rights such as the licensor's technology, brand name, or product creation know-how.
Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.