Trademarks — False Advertising is a form of deceptive advertising in which a company falsely claims the product or service they are offering is associated with a well-known trademark. This type of false advertising can be used to deceive customers, hurt the reputation of the trademark owner, and/or gain an unfair competitive advantage. Types of Trademarks — False Advertising include: unlicensed trademark use, counterfeiting, passing off, and comparative advertising. Unlicensed trademark use involves using a trademark without permission from the trademark owner, while counterfeiting involves intentionally using a trademark in an attempt to deceive consumers. Passing off is when a company uses a trademark that is similar to a well-known trademark in an attempt to mislead customers. Comparative advertising is when a company compares their product or service to another company’s product or service in a way that is misleading or false.
Trademarks — False Advertising is a form of deceptive advertising in which a company falsely claims the product or service they are offering is associated with a well-known trademark. This type of false advertising can be used to deceive customers, hurt the reputation of the trademark owner, and/or gain an unfair competitive advantage. Types of Trademarks — False Advertising include: unlicensed trademark use, counterfeiting, passing off, and comparative advertising. Unlicensed trademark use involves using a trademark without permission from the trademark owner, while counterfeiting involves intentionally using a trademark in an attempt to deceive consumers. Passing off is when a company uses a trademark that is similar to a well-known trademark in an attempt to mislead customers. Comparative advertising is when a company compares their product or service to another company’s product or service in a way that is misleading or false.
