5.10(A) Buyer/Seller Relationship is the relationship between two parties, the buyer and the seller, in a business transaction. It is a contractual agreement between the two parties, where the buyer agrees to purchase goods or services from the seller in exchange for money. There are several types of buyer/seller relationships. The most common are direct sales, retail sales, wholesale sales, and e-commerce. In direct sales, the seller directly sells to the buyer in a one-on-one transaction, often with the assistance of a sales representative. In retail sales, the seller sells their goods or services to retail outlets, such as stores or supermarkets, who then resell the goods to the public. In wholesale sales, the seller sells their goods or services to a wholesaler, who then resells the goods to other retailers. Last, in e-commerce, the buyer and seller conduct their business transaction online, usually through an online market platform.
5.10(A) BUYER/SELLER RELATIONSHIP
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The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.
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Broadly three types (in a range) of exchanges or relationships between buying and selling firms: Transactional (distant) relationship. Value ? added (continuing) relationship. Partnering / Collaborative (close) relationship.
Ed Rigsbee, CSP, CAE, author of PartnerShift, Developing Strategic Alliances and The Art of Partnering notes there are essentially three levels of buyer/seller relationships: Adversarial, Barometric and Complementary. The relationship encountered most often is the traditional Adversarial pairing.