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The 3 P's of collegiate licensing are protection, promotion, and profit.
A license agreement is a business contract between two parties. The licensor (the seller of the license) owns the asset being licensed and the licensee (the buyer) pays for the right to use the license. The licensee pays royalties to the owner in exchange for the right to sell the product or use the technology.
Call up a company, speak with the receptionist. You don't even have to give your real name if it makes you nervous. Ask them how to pitch new art to them or if they manufacture their own products. Call up an artist and ask them who they are licensing with or how they liked working with a manufacturer you're unsure of.
Exclusive or non-exclusive. In an exclusive license, the intellectual property holder is licensing the work only to one person, for that particular use/territory. Territory. Use. Attribution. Derivative works. Confidentiality. Time frame. Termination.
Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.An arrangement to license a brand requires a licensing agreement.
Art licensing is a way of making money wherein, as licensing expert Tara Reed puts it, you rent your artwork to companies to put on their products. An artist who chooses to license their art may not sell any originals at all, but simply license the images for use on commercial products.