This checklist covers the essentials for preparing executive summaries and business plans. It discusses the typical length of such reports, what should be included, and what form the reports should take.
Checklist for Executive Summaries and Business Plans
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An Intriguing Introduction. The first paragraph should be the strongest part of the executive summary. Identify the Issue. A business is founded on solving some type of problem. Propose a Unique Solution. Prove It. Ask for What You Need. Keep it Short. Use Accessible Language. Use Bullet Points and Subheadings.
Business name. Location. Legal structure (i.e., sole proprietorship, LLC, S Corporation, or partnership) Management team. Mission statement. Company history (when it started and important milestones)
Your business name and location. Products and/or services offered. Mission and vision statements. The specific purpose of the plan (to secure investors, set strategies, etc.)
Objective. Target market. Products and services. Marketing and sales strategies. Competitive analysis. Funding and budget allocation for the processes and operations. Number of employees to be hired and involved. How the business plan will be implemented.
Executive summaries should include the following components: Write it last. Capture the reader's attention. Make sure your executive summary can stand on its own. Think of an executive summary as a more condensed version of your business plan. Include supporting research. Boil it down as much as possible.
An executive summary is a short document or section of a larger business report or proposal. It's used to give a reader a quick overview of the larger body of material that follows. In other words, it summarizes a report so that executives don't have to read the whole report to understand its purpose.
The executive summary goes near the beginning of the plan but is written last. It should provide a short, concise and optimistic overview of your business that captures the reader's attention and gives them an interest in learning more about it.