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Contents Defining the scope of the reseller agreement. Outlining the duration of the agreement. Outlining the rights and obligations of the reseller and the customer. Outlining the scope of the reseller's services. Outlining any exclusions. Setting out payment terms. Stating the payment terms.
A reseller is generally less closely associated with the manufacturer, and sometimes does not have a direct relationship with the manufacturer as it generally buys products from distributors. Resellers usually do not keep inventory of product or provide after-sale services.
A sales agent is a professional that your company hires to sell products or services and act as a spokesperson for your brand in the process. Often, sales agents are independent workers who earn commission based on the dollar amount they sell. Some sales agents work for sales agencies who contract out their workers.
Agents and distributors often work closely together, but their roles are very different from each other. They both sell goods that manufacturers make, and both work independently without direct employment from them, but distributors buy and sell goods while representatives act as sales agents.
While similar to distribution agreements, reseller agreements differ in the way the product reaches the consumer. Unlike distributors, resellers don't purchase and store your product, ready to sell. Instead, they act as a middleman, taking a commission when they sell your product to a customer.
Advantages of agents You retain control of your branding, marketing and pricing. Commission-only agents have an incentive to generate higher sales volume. Agents tend to have smaller product ranges than distributors, which means they can more focused on your products.
Key Takeaways There are several key differences between an agency agreement and a reseller agreement. Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal. Whereas, under a reseller agreement, the contract is between the reseller and the customer.
What should a Reseller Agreement template cover? Responsibilities of each party. ... Delivery requirements. ... Payment terms. ... Intellectual property rights. ... Consequences of a breach of contract. ... Dispute resolution processes. ... Data protection and processing conditions. ... Terms for future contracts.