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Essentially, in a model, retailers sell to consumers, wholesalers sell to retailers, and distributors sell to wholesalers. Retailers buy small quantities of select items from a distributor or wholesaler. Wholesalers buy a large quantity and variety of products directly from the distributor.
The terms ?reseller? and ?distributor? are often used interchangeably to describe entities that purchase goods or services from a manufacturer and then distribute or resell such goods or services to retailers and consumers.
Trading can occur between individuals or businesses, and it can involve the exchange of physical goods, such as bartering, or services, such as exchanging professional services. Distribution: Distribution refers to the process of getting products or services from the manufacturer or supplier to the end customer.
A dealer buys goods to sell them off as part of their regular business, from his or her own stock. Contrary to this, a distributor simply purchases products from the manufacturers and sells them to dealers or retailers.
Similar to a distributor, a reseller sells your products to customers. However, the main difference between a distributor and reseller is the lack of warehousing. Resellers won't purchase or hold your inventory.
Unlike distributors, resellers don't purchase and store your product, ready to sell. Instead, they act as a middleman, taking a commission when they sell your product to a customer. You must often ship the product to the customer directly after receiving the reseller's purchase information and fee.
Key Takeaways There are several key differences between an agency agreement and a reseller agreement. Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal. Whereas, under a reseller agreement, the contract is between the reseller and the customer.
What should a Reseller Agreement template cover? Responsibilities of each party. ... Delivery requirements. ... Payment terms. ... Intellectual property rights. ... Consequences of a breach of contract. ... Dispute resolution processes. ... Data protection and processing conditions. ... Terms for future contracts.