Washington Merchandise License Agreement
Description
How to fill out Merchandise License Agreement?
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FAQ
A licensing agreement grants you the right to use a trademarked brand, access to a proven product line, and the ability to capitalize on existing brand loyalty. Specifically with a Washington Merchandise License Agreement, you can market products under a respected label, ensuring your offerings are backed by consumer trust. This framework not only boosts your sales potential but also reduces the risk associated with launching new products.
Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.
Licensing agreements are found in many different industries. An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
Strategic licensing, by which the developer of intellectual property, technology or a product embeds it in the licensee's product for distribution, is typically a win-win for the companies involved.
Brand licenses are agreements that fall under legal protection, allowing a third party to lease a name, likeness, or brand from another business entity or individual. This agreement is a contract that permits the use of a product or idea that is protected under U.S. trademark laws.
A merchandise license agreement describes the terms through which the owner of intellectual property, notably in the form of a trademark, service mark or copyright, grants a party, called the licensee, the right to use the property for distribution, marketing, and sale.
A license agreement is a business contract shared between two parties. A licensor, who owns the product or brand; and the licensee, who purchases the license with the intent to work with the existing product or brand. Simply put, it is a contract that allows one company to use another company's intellectual property.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.