Washington Right of Publicity — Picture and Name Release refers to the legal rights individuals have over the commercial use of their name, likeness, or image, also known as their "right of publicity." This right allows individuals to control and profit from the use of their identity for endorsements, advertising, or commercial purposes. In Washington State, there are no specific statutes that codify this right. Instead, the right of publicity is protected through common law and a combination of privacy laws, defamation laws, and related legal doctrines. Here are three different types of Washington Right of Publicity — Picture and Name Release: 1. Common Law Right of Publicity: The common law in Washington recognizes an individual's right to control their name and image against unauthorized commercial exploitation. This means that individuals have the ability to prevent others from using their name or likeness without their consent for financial gain. 2. Privacy Laws: Washington recognizes various privacy laws that protect individuals' personal information and images. The use of someone's picture or name without their consent may violate their privacy rights, especially if it is for commercial purposes. Individuals may seek legal remedies for invasion of privacy if their image or name is used without permission. 3. Unfair Competition: Washington's laws against unfair competition can be used to protect an individual's right of publicity. If someone uses another person's name or likeness in a way that creates confusion or implies an endorsement without consent, it may constitute unfair competition. Individuals can seek legal recourse under these laws to stop the unauthorized use and claim damages. It is crucial for businesses, advertisers, and individuals to understand Washington's Right of Publicity — Picture and Name Release to avoid legal disputes. Obtaining a person's explicit consent through a written release is advisable before using their name, picture, or likeness for any commercial purpose. Failure to do so may result in legal consequences, including an injunction, monetary damages, or both.