Wisconsin Adoption of Fictitious Name is a legal process allowing an individual or business to conduct business under a name other than their own. This process is commonly referred to as a “DBA” (Doing Business As) filing. By filing a fictitious name, business owners can create a separate legal entity from their personal name and identity. This allows them to conduct business under the DBA name while protecting their personal identity. There are two types of Wisconsin Adoption of Fictitious Name: Sole Proprietor and Corporation. With a Sole Proprietor filing, a single individual is responsible for the entire business’s liabilities, debts, and obligations. With a Corporation filing, the business is registered as its own separate entity, meaning the business itself is liable for liabilities, debts, and obligations, not the individual owners. The Wisconsin Adoption of Fictitious Name filing process involves submitting an application to the Wisconsin Department of Financial Institutions that includes the name of the company, the type of business, and the address of the business. The filing fee is $25 and the application must be renewed every five years.
Wisconsin Adoption of Fictitious Name
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FAQ
Wisconsin law requires all businesses to file a DBA when they are using a fictitious business name. Despite being the law, filing for a DBA also allows the company to open bank accounts, write contracts, and otherwise operate using the fictitious name.
How do I register a Wisconsin DBA name? Visit the Department of Financial Institutions online portal. Select ?Register a Trade Name or Trademark? Enter your legal business name. Enter the business's mailing address. Provide your Employer Identification Number (EIN) Provide the trade name to be registered.
Wisconsin law requires all businesses to file a DBA when they are using a fictitious business name. Despite being the law, filing for a DBA also allows the company to open bank accounts, write contracts, and otherwise operate using the fictitious name.
How do I register a Wisconsin DBA name? Visit the Department of Financial Institutions online portal. Select ?Register a Trade Name or Trademark? Enter your legal business name. Enter the business's mailing address. Provide your Employer Identification Number (EIN) Provide the trade name to be registered.
Wisconsin DBA / Fictitious Name / Trade Name Registrations Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government.
Wisconsin doesn't require DBAs to be registered. However, even though it isn't required, it's definitely a good idea to register your DBA, which Wisconsin calls a trade name. Registering your DBA will link your LLC to your DBA, giving you liability protection for your side business.
The DBA cost in Wisconsin is $15. Your fictitious business name will expire every ten years. You can renew your Wisconsin DBA online using the Department of Financial Institution's website. The cost for renewal is $15.
Rights and ownership in Wisconsin of a Trademark are gained through usage, not through the registration. Am I required to register? No. Wisconsin Statute 132.01 does not require the registration of Trademarks.