Wisconsin Registration or Renewal of Tradename/Trademark

State:
Wisconsin
Control #:
WI-SKU-1128
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PDF
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Description

Registration or Renewal of Tradename/Trademark

Wisconsin Registration or Renewal of Trade name/Trademark is a process that allows businesses to identify and protect their brand by registering their unique name or trademark with the state of Wisconsin. Businesses can register or renew their trademark or trade name with the Wisconsin Department of Financial Institutions. This process helps businesses legally protect their name, logo, and other business identifiers from being used by competitors without authorization. There are two types of Wisconsin Registration or Renewal of Trade name/Trademark: initial registration and renewal. Initial registration involves submitting an application with supporting documents to the Wisconsin Department of Financial Institutions. The application must include the desired trade name/trademark, the name and address of the applicant, and a specified fee. The Department will review the application and, if approved, issue a Certificate of Registration. Renewal involves filing a renewal application with the Department. The application must include the trade name/trademark, the name and address of the applicant, the Certificate of Registration, and a renewal fee. The Department will review the application and, if approved, issue a new Certificate of Registration. By registering or renewing their trade name/trademark with the state of Wisconsin, businesses can ensure that their brand is legally protected and that they have exclusive rights to use the name and logo of their business.

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FAQ

What is Trademark vs. Registered? The trademark symbol (TM) is a mark that companies often use on a logo, name, phrase, word, or design that represents the business. The registered symbol (R) represents a mark that is a registered trademark with the United States Patent and Trademark Office (USPTO).

The US Patent and Trademark Office (USPTO) administers federal trademark registrations, and every trademark registration starts with a ten-year term. The trademark owner must renew the trademark registration every ten years to keep it in good standing.

Comparison Chart A registered trademark is any symbol, sign, word, etc. used as a trademark by the company and registered under the Trade Mark Act, 1999. An unregistered trademark refers to any symbol, sign, word, etc., used by the company as a trademark, but not at all registered. Prima Facie validity is available.

Typically, when you file a required maintenance document, you'll submit a signed declaration saying that you're continuing to use your trademark with the goods and services in your registration. You'll also submit one specimen for each class of goods or services.

Using the trademark symbols TM, SM, and ® The symbol lets consumers and competitors know you're claiming the trademark as yours. You can use ?TM? for goods or ?SM? for services even if you haven't filed an application to register your trademark.

To protect yourself nationally, it is best to register for a federal trademark. And in case of a lawsuit, your trademark registration provides a documented start date for your use of the mark. Before registering a trademark for your logo, it's best to do a trademark search.

Trademarks are filed online or can be walked-in to our office located in Madison, WI. You can create a free account and begin filing the same day. Trademarks are not required but are a way to notify the public of the use of a certain name (Doing Business As) or design (logo) that you are using in Wisconsin.

The Four Types of Trademarks Generic. Descriptive. Suggestive. Arbitrary or Fanciful.

More info

Once you own a trademark registration, you must do a few important things to maintain that registration and keep it alive. Use the forms here to file required registration maintenance documents.Download and complete an Assignment of Registration of Trademark or Service Mark form if you want to transfer ownership of a mark to another person or business. Trademarks last for 10 years from the date of receipt. Prior to expiration, you have up to six months to renew your trade name or trademark. 1. Complete ALL applicable items on the application to register or renew trademark, service mark and trade name. Currently, trade name registration is valid for two years from initial registration date. You must provide a full written description that accurately describes the trademark you are registering. The effective term for mark registrations is five years. 902. Trademark Renewal - Application for renewal of registration. Rev.

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Wisconsin Registration or Renewal of Tradename/Trademark