Wisconsin Registration or Renewal of Trade name/Trademark is a process that allows businesses to identify and protect their brand by registering their unique name or trademark with the state of Wisconsin. Businesses can register or renew their trademark or trade name with the Wisconsin Department of Financial Institutions. This process helps businesses legally protect their name, logo, and other business identifiers from being used by competitors without authorization. There are two types of Wisconsin Registration or Renewal of Trade name/Trademark: initial registration and renewal. Initial registration involves submitting an application with supporting documents to the Wisconsin Department of Financial Institutions. The application must include the desired trade name/trademark, the name and address of the applicant, and a specified fee. The Department will review the application and, if approved, issue a Certificate of Registration. Renewal involves filing a renewal application with the Department. The application must include the trade name/trademark, the name and address of the applicant, the Certificate of Registration, and a renewal fee. The Department will review the application and, if approved, issue a new Certificate of Registration. By registering or renewing their trade name/trademark with the state of Wisconsin, businesses can ensure that their brand is legally protected and that they have exclusive rights to use the name and logo of their business.