Title: Understanding the Wisconsin Marketing Consultant Agreement between Purchaser of Business and Former Employee Introduction: In Wisconsin, a Marketing Consultant Agreement between a Purchaser of Business and a Former Employee is a legally binding contract that outlines the terms and conditions under which a former employee will provide marketing consultancy services to a purchaser of a business. This agreement is designed to protect the interests of both parties and ensure a smooth transition of services. This article will provide a detailed description of the key components of this agreement. 1. Purpose: The primary purpose of the Wisconsin Marketing Consultant Agreement is to establish a formal arrangement between the purchaser of the business and the former employee to provide marketing consultancy services. It ensures that the former employee will utilize their expertise and knowledge to assist the purchaser in achieving their marketing goals. 2. Scope of Services: The agreement should clearly define the scope of the marketing consulting services to be provided by the former employee. It may include areas such as market research, branding, advertising, digital marketing, public relations, and more. The specific services should be detailed to avoid any misunderstandings or disputes. 3. Duration and Termination: The agreement should specify the duration of the engagement, outlining the start and end dates. It should also include provisions for termination, including circumstances that may lead to early termination and the notice period required by either party. Different types of Marketing Consultant Agreements can be categorized based on the duration, such as fixed-term agreements and indefinite-term agreements. 4. Compensation and Payment: The compensation and payment terms need to be clearly outlined in the agreement. It should specify the agreed-upon fee or rate for the services rendered by the former employee. Additionally, the terms of payment, including the frequency of payment and any additional expenses that will be reimbursed, should be mentioned. 5. Intellectual Property Rights: The agreement should address the ownership of any intellectual property developed during the engagement. It should clearly state if the intellectual property rights belong to the purchaser or if there will be a mutually agreed-upon arrangement in this regard. The agreement should also include provisions for confidentiality and non-disclosure to protect sensitive information. 6. Non-Competition and Non-Solicitation: To prevent any conflict of interest, the agreement may include non-compete and non-solicitation clauses. These provisions ensure that the former employee will not engage in activities that would directly compete with the purchaser's business or solicit the purchaser's clients or employees for a specified period after the termination of the agreement. Conclusion: The Wisconsin Marketing Consultant Agreement between a Purchaser of Business and Former Employee is a crucial document that establishes the framework for a consultant-client relationship in the marketing industry. By understanding the key components and different types of agreements available, both parties can enter into a mutually beneficial arrangement with clarity and legal protection.