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Products and Services Differentiation Worksheet

Wisconsin Products and Services Differentiation Worksheet

Category:

Small Business - Worksheets and Surveys

State:

Multi-State

Control #:

US-04031BG

Format:

Instant download

Description

In marketing, product differentiation is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings. Differentiation can be a source of competitive advantage. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value.

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