The Wisconsin Assignment of Trademark to Accompany Assignment for Sale of Business is a legal document that facilitates the transfer of trademark ownership from one party to another. This assignment is typically executed when a business is being sold, and it is crucial to ensure that the trademark rights are transferred to the new owner along with the sale. In Wisconsin, there are different types of Assignment of Trademark, each serving various purposes when it comes to the sale of a business. These include: 1. General Assignment of Trademark: This document transfers all rights, title, and interest in the trademark from the assignor (current owner) to the assignee (new owner). It is a comprehensive assignment that covers all aspects of the trademark's ownership. 2. Specific Assignment of Trademark: In some cases, only certain aspects or specific rights associated with a trademark need to be transferred. This type of assignment allows the assignor and assignee to specify the rights being transferred, such as the right to use the trademark in a particular geographic location or for specific products or services. 3. Assignment of Trademark with Goodwill: Goodwill is the intangible value associated with a business, including its reputation, customer base, and brand recognition. When a business is sold, the assignment of trademark may include the transfer of goodwill. This ensures that the new owner inherits the positive reputation and customer loyalty associated with the trademark. 4. Assignment of Trademark without Goodwill: In some instances, the assignment of trademark may occur without transferring any associated goodwill. This means that the assignee will only acquire the rights to the trademark itself, without any additional intangible assets or customer base. This type of assignment may be more common when the trademark is being sold separately from the business. The Wisconsin Assignment of Trademark to Accompany Assignment for Sale of Business is a legal tool that protects both the assignor and assignee's rights during the transfer process. It ensures all necessary legal requirements are met and provides a clear record of the trademark's ownership change. It is advisable to consult with an attorney experienced in trademark law to assist in drafting and executing the Assignment of Trademark documentation. This will help ensure that all legal obligations and formalities are met, preventing any potential disputes or challenges in the future.