A Wisconsin Subfranchise Agreement is a legal contract that defines the rights and obligations between a franchisor and a subfranchisee in the state of Wisconsin. It outlines the terms and conditions under which a subfranchisee can operate a franchised business within Wisconsin. This agreement is typically used when the original franchisor grants the subfranchise rights to an individual or entity to operate a franchise unit in a specific territory within the state. Key terms and provisions included in a Wisconsin Subfranchise Agreement may include: 1. Territory: The agreement defines the geographic area where the subfranchisee has the exclusive right to operate the franchise. This ensures that there is no competition within the specified territory from another franchisee. 2. Use of Trademarks and Trade Secrets: The agreement specifies that the subfranchisee has the right to use the franchisor's trademarks, logos, and trade secrets. This ensures consistency and brand recognition across all franchise units in Wisconsin. 3. Fees and Royalties: The agreement states the amount and frequency of fees and royalties the subfranchisee must pay to the franchisor. These may include an initial franchise fee, ongoing royalties, advertising fees, and other financial obligations. 4. Training and Support: The agreement outlines the franchisor's responsibility to provide initial training and ongoing support to the subfranchisee. This could include operational training, marketing assistance, and access to proprietary systems and technology. 5. Quality Standards: The agreement specifies the quality standards and guidelines that the subfranchisee must adhere to in order to maintain the franchise's reputation and consistency. This includes product or service quality, customer service, and overall operational standards. 6. Term and Renewal: The agreement establishes the initial term of the subfranchise agreement, typically for a specified number of years. It may also outline the conditions for renewal and termination of the agreement. Different types of Wisconsin Subfranchise Agreements may exist depending on the industry or sector. For example, there could be agreements for subfranchising in the food and beverage industry, retail sector, or service-based businesses. Each type of agreement may have specific provisions and considerations tailored to the particular franchise industry. Overall, a Wisconsin Subfranchise Agreement serves as a legally binding document that governs the relationship between the franchisor and subfranchisee, ensuring consistency and protection of the franchisor's brand and intellectual property rights within Wisconsin.