A Wisconsin Assumed Name Certificate is a legal document that allows individuals or businesses to operate under a different name from their legal or registered name. This certificate, often referred to as a "D/B/A" (Doing Business As) or "Fictitious Name" certificate, is issued by the Wisconsin Department of Financial Institutions (DFI). It is essential for businesses or individuals who wish to conduct their operations or offer services under a name other than their own. The process of obtaining a Wisconsin Assumed Name Certificate involves submitting an application to the DFI, along with the necessary filing fee. The application typically requires providing information such as the legal name of the entity or individual, the assumed name under which they intend to do business, the business address, and the primary business activities. This information helps the DFI maintain an accurate and up-to-date record of all businesses operating within the state. It is important to note that while a Wisconsin Assumed Name Certificate allows businesses or individuals to operate under a different name, it does not provide exclusive rights or trademark protection for that name. Therefore, it is advisable to conduct a thorough search of existing trademarks or business names before applying for an assumed name. There are two main types of Wisconsin Assumed Name Certificates: 1. Individual Assumed Name Certificate: This type of certificate is issued to sole proprietors or individuals who choose to operate their businesses under a name other than their legal name. For example, if John Smith wants to open a bakery called "Delicious Delights," he would need to file an Individual Assumed Name Certificate with the DFI. 2. Business Assumed Name Certificate: This type of certificate is issued to partnerships, corporations, limited liability companies (LCS), or other types of registered businesses. If a partnership called "XYZ Consulting" wants to expand its services and operate as "XYZ Solutions," they would need to file a Business Assumed Name Certificate with the DFI. In summary, a Wisconsin Assumed Name Certificate is a crucial legal document for businesses and individuals who wish to operate under a name different from their legal or registered name. It enables them to conduct business transactions, open bank accounts, and enter into contracts using their assumed name. By obtaining this certificate, businesses can ensure compliance with state regulations and maintain transparency in their operations.