This is the agreement between the licensee and the manager, governing their relationships and rights. It addresses such things as the right to use name and likeness, content delivery, public appearances and telephone interviews, as well as copyright and confidentiality issues.
West Virginia Celebrity Name and Likeness Release for Use on a Web Site
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Multi-State
Control #:
US-DB1109AM
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Word;
PDF;
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How to fill out Celebrity Name And Likeness Release For Use On A Web Site?
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FAQ
Invasion of Privacy by Appropriation or Rights of Publicity Invasion of privacy by appropriation is the unauthorized use of another person's likeness for commercial purposes. This can include using someone's photo in an advertisement without their permission or using their name or image to sell a product.
Appropriation -- Use of a person's name, likeness or identity for trade or advertising purposes without consent.
Appropriation, also referred to as misappropriation, is the unauthorized use of a person's name, photograph, likeness, voice, or endorsement, often for financial gain. Although appropriation may involve speech or communication, the First Amendment does not protect its practice.
Invasion of Privacy: Appropriation of a Name or Likeness. An individual may have a cause of action (claim) for invasion of privacy when their identity has been used without permission. That includes misappropriation of their: Name.
Most often, the protectable trademarks of a famous person are his name, and sometimes his likeness. Not all personal names are trademarks. Indeed, not all celebrity names are trademarks. A trademark is a word, name, graphic, phrase, color, sound or even a smell that identifies a single source of goods or services.
You should consider contacting the person or their agent and get written permission before using any aspects of their identity. You may have to pay to obtain those rights. You need to investigate the use of a deceased person's name to determine if any rights still exist, and who holds those rights.
What is a Release for Use of Likeness? When you need to use someone's image (for instance, a photograph or video) in a publication, like a newsletter, magazine or website, a Release for Use of Likeness gives you permission from the person in that image.
Two of Hollywood's hottest stars, George Clooney and Julia Roberts recently teamed up to sue two audio/visual technology companies, Digital Projection, Inc. and Beyond Audio Inc. in California state court, for misuse of their names and images to sell expensive movie projectors and entertainment systems.