Assign Logo Permit For Free - Logo Permit

Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton).

In the U.S., you don't need to register a trademark or copyright your company's logo. Once you put down the original work on paper or digital media and use it to market your business, you automatically own the rights. However, registering a trademark affords you an extra layer of protection.

By law, you need not request permission to use a trademark belonging to another if it is for an editorial or informational use. Trademark law protects distinctive words, phrases, logos, symbols, slogans, and any other devices used to identify and distinguish products or services in the marketplace.

Benefits of licensing your brandIncrease brand recognition: If you are not already a big name in your industry, you'll benefit from more people seeing your licensed merchandise. And if you are well-known, you can expand into other markets through licensing for increased visibility.

Trademark Application Process:Complete a trademark search.Secure your rights.Submit an initial application at uspto.gov on the Trademark Electronic Application System or TEAS.Fill out the TEAS form for an initial application. Be sure to upload the file of your logo.Submit an "intent-to-use" form.Pay the fees.

The brand license definition is a licensing agreement that gives permission to a company to produce or market a product or service from the original owner.

Brand licensing is the act of giving permission for another company to use your business's intellectual property (IP). Brand owners lease their patents, software, or characters to other companies. Licensees can re-sell the IP at a higher price or manufacture merchandise with the IP on it.