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How to write a brand story Think about what you can turn into a story. Is there something that you've observed your consumers doing? ... Find a hero. ... Give your hero a goal or desire. ... Add a source of conflict. ... Make it entertaining. ... Let your hero change. ... Keep it simple. ... Continue to innovate and refine over and over again.

While your company history can be an important part of your brand story, your brand story involves the consumer as much as it involves your company and is absolutely essential in helping you to differentiate your company from your competition.

In the digital age, here are some branding tips: Make sure your brand stands out. ... You've got to develop your brand. ... Build a Strong Online Presence. ... Use Social Media to Your Advantage. ... Provide Value for Your Audience. ... Monitor Your Brand's reputation.

Tips for Telling Your Brand Story Find Your Why. Finding your why is finding why your brand exists and what it exists for. ... Know Your Product. Some questions to ask yourself to get to know more about your product and how to talk about it are: ... Know Your Audience.

A brand story typically includes the origin of the brand, the brand's mission or purpose, and the brand's values.

The brand history, also called "brand heritage", is the sum of all events and previous peak performances of a brand. Why is brand history so important? In globalisation, people are looking for stability and orientation - and consequently for brands that offer them this. Brand history plays a key role in this.

Consistency: A brand that is consistent in its messaging, values, and visuals is more likely to be seen as authentic. Customers appreciate brands that stay true to their identity and don't try to be something they're not.