Brand Break Document For Free - Break Document

A brand strategy template is one of the first documents a business should create, before deciding on marketing strategies. It should be your first business plan: the roadmap for what you want your brand to be, before you market or sell your products or services.

Click to jump ahead: Create a compelling brand story. Set guidelines for your logo. Define your brand color guidelines. Outline how brand fonts are used. Spell out your brand voice. Include image and data viz guidelines.

A Brand Standards Guide is a compilation of primary visual and written standards regarding the expression of your brand.

A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement. By doing so, it provides all of the instructions you need to communicate the right messages in the right manner every time you create new marketing materials for your company.

How do you create a brand guideline? Come up with a great brand story. Define your brand voice. Include your logo and brand's color palette. Specify the visuals and imagery that reflect your brand image. Put everything in a brand style guide.

A brand guide is a document that details a company's visual identity, along with rules and guidelines for any public-facing communication. Brand guides set forth rules for official logo usage, font type and color, typography, and tone, along with the brand's mission statement, positioning, identity, and values.

With brand guidelines in place, you can ensure your brand's elements are used effectively and look professional every time they are used. Guidelines give your company control over the way other people use your brand so that its visual appearance is always consistent.