Brand Document For Free

What are brand guidelines?Information about your brand's history, mission, values, and vision.Guidelines on logo usage including color palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions e.g where it should and shouldn't appear.Color palette including RGB and CMYK codes.More items...

There are six essential elements to the brand guidelines you create: brand story, logo, color palette, typography, image guidelines, and tone of voice. They make up the DNA of your Brand Style Guide.

Build one with these 6 simple steps:Kick off your brand style guide with a great brand story.Use logo guidelines to create a recognizable brand signature.Include your brand's core color palette.Dictate your typography hierarchy.Define your brand voice.Specify the imagery and iconography that makes up your visual style.May 11, 2021

Brand guidelines cover logos, fonts, colors, visuals, voice and tone, and other elements that make up brand identity. Style guides can even include a brand's story, philosophy, inspiration, and positioning statement. Every brand guide is unique, but they all serve to help employees maintain brand consistency.

Best examples of brand guidelinesStarbucks brand guidelines (creative.starbucks.com) Uber.Application icon usage for Dropbox (source) Netflix.Netflix brand guidelines (brand.netflix.com) Slack.Slack brand guidelines (source) Zendesk.Zendesk brand guidelines (brandland.zendesk.com) Audi.Jun 25, 2021

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world.Think of it like a brand 'rulebook' that centralizes the overall look and feel of your brand identity.

What should be included in a brand bookWho your brand is and what its mission is.Your brand's personality. Who would it be if it were a person?What makes your brand unique.Your brand promise. Be short and clear here.Your vision.Your values.Your products or services.Your target audience.More items...?Sep 29, 2020