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Brand guidelines, also known as brand style guides, are the rules that help you express your brand consistently. It ensures that everyone who represents your company uses the same colors, spacing, fonts, logos, and voice that make up your brand. But, knowing what to include in brand guidelines can be tricky.

What are brand guidelines? Brand guidelines are the standards and rules an organization uses to maintain brand consistency across channels. They define the framework for visual, verbal, or written communication and they set the foundation for a solid brand to grow and thrive.

The brand guidelines should provide instructions on how to use the brand logo, colors, typography, and imagery in a consistent manner across all social media platforms. They should also specify the tone of voice and style of communication that should be used when interacting with customers.

Click to jump ahead: Create a compelling brand story. Set guidelines for your logo. Define your brand color guidelines. Outline how brand fonts are used. Spell out your brand voice. Include image and data viz guidelines.

The waving, flag-like coloured window and bold, italicized type design have become synonymous with the business and its products since its launch in 1987. The visual elements of the brand mark and their status of instant recognition have become valuable assets for Microsoft.

The big question, what should brand guidelines include? Vision, values, brand story and essence. Naming and messaging. Visual brand assets. Tone of voice / brand messaging. Examples of the brand in use: external and internal brand communication.

The ideal sizes for brand guidelines used by many businesses and corporate groups are A4 size (8.3 x 11.7 inches) and US Letter size (8.5 x 11 inches) in landscape orientation. They used these sizes for other brand marketing documents and other visual marketing design templates.

Trademark Your Company Name & Logo Using These 7 Simple StepsDecide on your unique brand name and logo.Conduct an online search.Fill-in the trademark application.Filing for the brand name registration application.Scrutinizing of your brand name registration application.Publication in Indian Trade Mark Journals.More items...

To be sure no one improperly uses your business's name or branding, you need to obtain a trademark. To do so, you'll need to file an application with the United States Patent and Trademark Office (USPTO). Filing an application does not automatically mean your trademark will be approved.

The basic cost to register a trademark with the USPTO is $350 per class of goods. Depending on your brand offerings, you may need to register in multiple classes. If your brand includes both clothing and purses, for instance, you'll pay the basic application fee for both classes of goods.