Brand Highlight Charter For Free

At the most basic level, the corporate charter includes the corporation's name, its purpose, whether the corporation is a for-profit or nonprofit institution, the location of the corporation, the number of shares that are authorized to be issued, and the names of the parties involved in the formation.

Brand Equity, the value of a brand, is largely determined by four key elements: brand awareness, brand attributes and associations, perceived quality, and brand loyalty.

Every established brand should have a clear understanding of its brand equity. The Blake Project's BrandInsistence brand equity measurement system measures the five things that cause customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

A brand charter is an overall strategy that sets the course for a brand. This outline identifies the long-term goals of the brand and how it will interact with and overcome the challenges of its marketplace.

The knowledge of the four dimensions of brand equity namely brand loyalty, brand awareness, brand associations and perceived quality is important as it can help brands in building a roadmap to establish and manage that potential value.

Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.When a company has positive brand equity, customers willingly pay a high price for its products, even though they could get the same thing from a competitor for less.

The 3 Components of a Brand: Brand, Branding & Brand IdentityBrand: the perceptions and feelings people have toward a company.Branding: a deliberate process used to shape perceptions.Brand identity: what we can see and hear, the design and voice of the brand.